Alter Ego Italy Hair Dyes and Bleaching Systems

Products used by salon professionals for precise results include: Technofruit: Permanent dyes that provide perfect coverage and rich color. My Color: Gentle, ammonia-free dyes. Fast Color 10: Revolutionary dye technology that delivers the desired color in just 10 minutes. BlondEgo: Lightening and bleaching powders and systems enriched with hair-protecting ingredients.

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